Culture Is A Verb: Just Do It

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Culture is critical. It differentiates companies, it creates energy and excitement, and it builds identity. In other words culture is a verb- it is what people say, do think, and feel. Yet too many culture initiatives are built with a noun mindset. What person will lead the training  and communication plan? We can change our workplace if we paint the walls or add a foozball table. We can copy that thing our competitors have that seems cool. Just Do It are three little words – but they are the summation and expectation of action that define Nike. So how can you “do” culture? Make it personal. Be Intentional. Commit completely.

Make it personal. There is no better way to change a culture than to change yourself. If you know that accountability is an issue at your workplace and that the lack of clear goals is impacting business results and engagement then be the change you want to see. Create goals for your team. Publicize them. In meetings use a RACI to confirm the roles people are agreeing to. Let go of your noun mindset – What are other people doing? I haven’t seen that anywhere else here. I should wait until something is rolled out officially across the organization. These are culture killers. Culture consultants and culture trainings/framework help us set a clear, common course, But unless you get in the blocks and run, you can’t win the culture race.

Be Intentional. The best (worst!) example of the disconnect between culture and action is perhaps Enron. Their vision and values statements begin with
“As a partner in the communities in which we operate, Enron believes it has a responsibility to conduct itself according to certain basic principles.” We know that they ended bankrupt, morally and financially. Being intentional about connecting culture and action comes down to what you permit, and what you promote. The action of promoting the jerk who gets great results by running over others is a culture killer. The inaction of addressing the leader who is disrespectful to women is a culture killer. No noun excuses- we have to be willing to let go of that person, close that place, and remove that thing if we are serious about the culture we are building. Hold up a culture mirror and say does this person, decision, policy, practice, etc, reflect who we want to be? We do a good job with promoting our culture on internal and external media.  We need to ask would we hashtag what we permit.

Commit Completely.  Thinking about culture change is like preparing for a marathon. It is a daunting. You can’t see the end. We know that we won’t all get to the same mile markers at the same time. Yes. So just do it. Make a run at changing your culture by committing completely and honestly. Acknowledge that it’s hard work and requires us all to think and act differently. Discuss that letting go of the known for the unknown is scary. Reward those that start, those that stumble but continue, and everyone who gets on the course. Culture killers are the people that nod along in the meeting and go back to their desk and work and act the same old way. The executive offices that are on a locked floor when you just announced an open door policy. The flex time policy that is actually inflexible for most peoples’ jobs. To win at culture and marathons you can’t be a spectator – it’s daily drills, long roads, and bumps and bruises that take you to there.

Culture differentiates companies. Everyone knows Just Do It and knows what is means. It resonates because it is focused on personal, intentional action,  Culture work is all about the verbs- it is what people say, do, think, feelPeople, places, and things matter — but getting caught up in a noun mindset can’t spark change. Instead go do culture by making it personal, being intentional, and committing completely.

Give the Gift of Leadership

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The holiday season is upon us. Diwali has ended. Hanukkah starts Sunday. Christmas and Kwanzaa are around the corner. People are already in full swing on their holiday shopping. Black Friday deals are everywhere, and we set a spending record of $7.9 billion on Cyber Monday. But your mom always said, the best gifts are free. You don’t need a gold card, or gold, frankincense or myrrh to be wise this season. Wise leaders will be giving their presence, their time, and their appreciation.

The present of presence. All of us multitask, yet according to a Forbes article, 98% of us are not good at it, and multitasking actually decreases productivity by 40%.The truth is we cannot be present if we are not fully engaged with those around us. Were you listening when your employee said they had to leave early to check on their mom? Did you ask why? Did you ask how you could help? Did you ask the next day how she is? When we are truly present with others we hear and feel what is important to them and show them that they are important to us. To give the gift of presence, you will have to give up some of your screen time for real life connection time. Gift giving tips: (1) Shut off email and phones during meetings and one on ones and give your team your full attention. (2) Arrive 5 minutes early to meetings, and check in with people vs. checking your email. (3) Block daily or weekly time on your calendar to connect with your team in their space. Don’t bring your laptop- focus on asking, observing, and learning.

The gift of time. We tend to measure our time at work by the number of meetings, emails, and tasks we checked off our list each day.  These are often urgent, but not important distractions that fill our time but are not fulfilling. What if instead we measured our time at work by the number of people we coached, the new ideas we learned, and the recognition we gave?  Our teams regularly tell us in engagement surveys they want more information, more recognition, and more development. So, let’s give them what they want – your time and insights. Gift giving tips: To give the gift of time you will have to give up on getting to the bottom of your inbox. Don’t worry, it’s an impossible quest. Instead work on putting these 3 tips into practice: (1) Save time by setting team norms around emails. This is a great list of ideas to start with. (2) Block your lunch hour every day. Yup- everyday. Take different people on your team out to lunch and/or connect with peers at an electronic free meal. (3) Use team meeting time to inform and engage. Select a few key topics to cover and use 80% of the meeting for brainstorming, sharing best practices, and problem solving.

Packaging appreciation. As you write out your holiday cards ask yourself, when is the last time I gave a team member a thank you card? Small, regular signs of appreciation have the biggest impact on engagement and loyalty.  A sticky note that says “Your presentation was awesome and so are you. Thanks for making a difference on our team.” will stay up in someone’s cube for months and takes seconds to write. One of my favorite managers gave me a subscription to a scrapbooking magazine because she knew it was one of my hobbies. It probably cost her $20 and 15 years later I still appreciate her thoughtfulness. Gift giving tips: (1) Add recognition as a 5 minute agenda item to your team meetings. Encourage people to thank each other. (2) Buy a pack of blank cards and keep them on your desk. Commit to writing out at least one card a week. (3) Ask your team what kind of recognition is valuable to them – we all like to be recognized differently, so customize your gift.

Make this season merry and bright by giving your team the gift of your leadership. The investment you make in being present, giving time, and showing appreciation will come back multifold. The best part of giving the gift of leadership is you can give it every day, and it never goes out of style. So, give it, celebrate it, and enjoy it all year long.