Being a Change Conductor

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When leading a change, we tend to focus on the change management skills and experiences needed – the what. But I would contend that how a leader conducts change  is the most critical element for success. A traditional code of conduct outlines expectations on how to act in alignment with the organization’s values and culture. So what code should a leader follow to conduct organizational change? Changes have stages and change leaders need to conduct themselves differently at different times. At first as a train conductor, then as an orchestra conductor, and finally as an energy conductor.

All Aboard: Conducting the Change Train. The first step of change is creating awareness of our need to change. This often requires the leader to be out in front, looking down the tracks at the external and internal business factors that can help or hinder our success. The leader also needs to engage others to create movement. At this phases of change, thinking about change as a train conductor makes sense. A train conductor is responsible for directing the train’s movement. For coupling or uncoupling cars that are needed at different parts of the journey. He or she also ensures that any cargo is assesses, reviewed, and consciously taken on or off the train.  Planning and execution are critical parts of change, and leaders should engage the energy of the early adopters.

Moving in Harmony: Conducting the Change Symphony.  A common, often fatal flaw, of a change initiative is failing to pivot on how the change is conducted. Lee Iacocca and Jack Welch were iconic change conductors. But they were so busy driving the train they forgot to ensure the organization was moving in time with them. In the Senn Delany change model they talk about  unfreezing to create change. We all have patterns, habits, and beliefs frozen in our minds. For true change to happen all leaders need to unfreeze and  bring their perspectives and experiences together to create a new organizational rhythm. Once the change has movement, it is critical for the leaders to shift to helping people know how to change and giving them the ability to change. This is when the change leader needs become a symphony conductor.  This type of conductor focuses on interpretation of the work and real-time communication of those interpretations. He or she is accountable for looking at the entire score, rather just individual parts. The conductor is ultimately responsible for having knowledge of every instrument and demonstrating how to get the best out of each part when working together.

Be Electric: Conducting Energy.

Both the train conductor and symphony conductor have a unique role standing in front of the change.  As we move to the implementation and reinforcement stage of change, the change leader now needs to act as an energy conductor – helping to carry the change current and spark energy across the organization. Andy Hargrove say change is easy to propose, hard to implement, and especially hard to sustain. That is because we need to ensure we have a complete circuit across the organization to move and maintain energy. In science, a conductor is a material which permits a flow of energy.  A substance’s  conductivity depends on how easily electrons can move through it. Most materials are neither good conductors, nor good insulators. They don’t readily conduct, but if enough energy is supplied, the electrons will move. It’s important to realize that we all have different energy currents and not all of us readily move.  It’s also true that with enough energy we can be spurred into motion. It’s critical for the change leader to remember that resistance and heat also impact conductivity — and to strike the right balance between enough and too much energy so that we don’t cause an explosion.

Change is both a noun and a verb. It is the act of becoming different, and the action of becoming different. We tend to focus on change nouns  -plans, projects, and timelines. But the verb – our action- is the only way to actually conduct change.  Change leaders need to conduct change – and themselves -differently at different times during the change process. Successful change leaders know how to think and act like train conductors, orchestra conductors, and energy conductors.

 

 

Change, Priorities, and Possibility Walk Into a Bar…

close up of water splashing in drinking glass
Photo by Pixabay on Pexels.com

But in this scenario there is no punch line, there is just a punch to the gut. You see, for the last year and a half I have worked for an unbelievable leader, done meaningful work, and been part of a supportive and flexible team. Then last week it was announced we are merging with one of our competitors and our headquarters is moving to Texas. The good news is I have been in this scenario/bar before – the bad news is I hadn’t planned on returning, and definitely not so soon. So as I look to the new year, I will be raising my glass to change, priorities, and possibilities and making the most of this cocktail.

Managing Change.  You can’t actually manage change- you can only manage how you show up in it. I had the opportunity in my last acquisition to create a leadership blog and training series on Leading Through Transition. I am grateful I can dust that off and share it with Abra leaders.  I am excited to be part of our integration team and to learn some new skills through this merger. I am appreciative that I have time to figure out what’s next for me. I don’t believe things happen for a reason but I do believe you can be the reason opportunities happen when the unexpected comes your way.

Prioritize Priorities. I had already been toying with making “Important” my word for 2019. What is really important to me? Is that where I am spending my time? Did I treat each day and each person with importance? I love the 7F Wheel by Paul Batz and the Good Leadership team, and rely on my family, friends, and fitness to make my wheel- and life- roll. This change may cause a bump to my finances and my future, but if I have faith, have fun, and have my family, friends, and fitness I know I will be ok. As Stephen Covey wisely said, “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

Invite Possibility.  It has only been 7 days since the merger was announced. There are many possible possibilities ahead. As a planner – and let’s face it, control freak- I like to know the options so I can start building around them. I rationally know the short term will be ambiguous, so am choosing to focus on the long term. What do I want to do 5 to 10 years from now? What can I be doing today to start that journey? Who can I connect to and learn from?  The new year is always a good time to invite possibility and to imagine what else can be ahead.

My husband and I love wine and love touring vineyards. I really like this quote by wine maker Allen Sichel: “Wine is a living thing. It is made, not only of grapes and yeasts, but of skill and patience. When drinking it, remember that to the making of that wine has gone, not only the labor and care of years, but the experience of centuries.” Magic happens when you can combine skill, patience, and care. So here is a toast to change and to resetting priorities and reimagining possibilities in the new year.

 

Math (vs Change) Management

 

Overwhelmed

I recently got to hear Nick Tasler  speak at an author’s breakfast. Nick is the author of great books like Ricochet and Domino about change management. My takeaway from his talk was that the real change we need is math management. There are a finite number of hours in the day. Within those hours humans require sleep and food to live. We need social interaction to be alive. These are realities. In my last blog post, I talked about embracing constraints instead of fighting or denying them. So let’s focus on the math management instead of change management. How can we divide our time, multiply our impact, and add uncertainty to support organizational change?

Divide (not dilute) your time. This is a key distinction. Many of us have diluted our attention across many different priorities, working on many things but making progress on few. So let’s take a new approach to this math problem. In Tasler’s book Domino he asserts that a key to change is identifying your top three priorities. Next you need to review your projects and divide them into two lists: a 90 day sprint – items that accelerate your top three priorities — and those that will have to wait. By time boxing your projects and focusing on what is tightly aligned to your priorities, you and your team will be able to focus and make meaningful progress on your most important initiatives. You will allow your team to give these priorities their undivided attention, and the dividend is that they can invest their discretionary effort into the change effort.

Multiplying (by magnifying) your impact. Southwest Airlines was the pioneer of the low cost airline business model. Today, 47 years later, they are the largest low cost domestic airline and have the second largest market share by revenue passenger miles. How did this upstart airline create and sustain such a change in the airline industry? Through their laser focus on their purpose: to connect people to what’s important in their lives through friendly, reliable, and low-cost air travel. Every decision they make as an organization is held up to this magnifying lens. When the marketing team was researching how Southwest could differentiate itself from the competition, one team suggested offering free meals on short, but popular flights. The executive team reviewed the proposal and decided it may be friendly, but it didn’t drive reliability or lower costs, so turned down the proposal. When a different group pitched allowing two free checked bags, the same decision process was used– friendly? Yes. Reliable? Sure. Low cost? Definitely. This differentiation hit on multiple elements of their core strategy and magnified their position as friendly AND low cost. What is your company’s purpose? How will your proposed change magnify your purpose and multiply your impact?

Adding (by addressing) uncertainty. The good news is you don’t actually have to add the uncertainty. You just have to honestly address it. Kurt Lewin created the three stage theory of change, commonly referred to as Unfreeze, Change, Freeze. The challenges today is that change is happening so fast we never get back to freeze and instead have to live in a state of slush. So when your team asks, “When will the change be over? Will there be more changes to come? How can we master this change before the next one comes?”, tell them never, yes, and unlikely. This may add uncertainty but it also adds honesty.  The next discussion you can have with them is, given that we live is a new state of slush, how do we navigate effectively? What should we let float by and what needs to crystallize? It is perfectly natural to seek solid footing in times of change, and it is highly unlikely to find it. Help your team navigate this tension by acknowledging and addressing it’s presence.

Abraham Lincoln once said, “If I had six hours to cut down a tree, I’d spend the first three sharpening my ax.” Unfortunately many organizations today have abandoned the idea of sharpening the saw, and instead reward a mass machete approach to change. Given that 70% of change initiatives fail, perhaps we need to take a step back and try a new approach. Don’t ask your team to power through a change. Instead empower them to create realistic plans that divide their time, multiply their impact, and add uncertainty so they can support your organization’s change priorities.

 

You Can’t Spell Change Without a D

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“If you speak to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” – Nelson Mandela.

Change is inevitable. Change moves us forward. Yet 70% of change initiatives fail. Many companies are taking on large, complex business transformations and are investing in change management consultants and change training to improve their odds of success. These investments are valuable – according to Prosci, projects with excellent change management have six times the rate of success than those that don’t. But the consultants leave, change training often isn’t sustained, and leaders jump into the next initiative without looking back. Prosci’s ADKAR model spells out the critical elements to making change successful: Awareness, Desire, Knowledge, Ability, and Reinforcement. Most leaders understand the importance of awareness. Explaining why the change is happening and necessary is a critical step in the change process. We often invest a lot in knowledge via training and, if it’s done right, that knowledge can spur and develop people’s ability to make the change. What we often overlook is the importance of desire. Desire is the most challenging element of change because it can’t be solved with a process or a Powerpoint. Many managers believe we pay people to do what they are told and are uncomfortable leaning into the personal side of change. But organizational change is dependent on individual change. Addressing desire means giving employees a voice, focusing on the WIIFM, and acknowledging individual’s choices.

Giving employees a voice. Once we decide to embark on a change initiative, we should quickly solicit employee input on the change. Engaging those closest to the work early in the change is critical. A recent Aon white paper showed that when companies undergo a large change, connection and control are two of the biggest drivers of engagement. Employees want to have a personal connection to leaders. The Best Practices in Change Management 2016 report states that the number one contributor to a change initiative’s success is how visible and actively engaged senior leaders are. Leaders need to engage in two way dialogue to listen to and validate employee concerns and to provide factual information about what is changing. Giving employees a voice is an important part of giving them control. In most changes employees feel the change is happening to them rather than feeling they are involved in the change process. Inviting employees to provide ideas, react to different scenarios, and have a say in the outcomes allows people to participate in the change rather than simply being recipients of change.

Focusing on the WIIFM: This is the step where many organizations stumble. WIIFM is not what’s in it for the executives and the shareholders. It’s What’s It In For Me. The truth sometimes is that there’s not much in it for me. In which case we need to communicate the WIRM: What Is Required of Me. Employees are adults that we trust with our brand, our customers, and our IP. We need to give them that same level of trust with information about change. Executives are best positioned to explain why we are changing and the new organizational direction. Managers are best positioned to talk about the WIIFM and WIRM. Employees are more likely to trust their manager than an executive and are more likely to be candid with their direct leader. Managers can then raise feedback and concerns from their team back up to leaders. This means we need to ensure managers can explain the change confidently and accurately in their own words. Corporate speak about “leverage” and “bifurcated processes” won’t resonate. People want to know what they will gain, what they will lose, and what they need to do differently as a result of the change. The less room we leave for speculation, the more energy people can put into moving forward.

Acknowledging individual’s choices. Try as we might, we can’t will our way through change and sustain the results. Listening to and addressing employees’ concerns, modifying plans based on their feedback, and being honest about what’s changing are the bricks we lay to invite them down the path of the change. Acknowledging that people are going to have to make tough choices such as giving up their expertise in a certain system, moving to a new team, and/or taking on new responsibilities is important. It is also important to highlight the benefits of the change, including new incentives, appealing to employees’ values, avoiding risk, and/or improving the current state. Helping employees navigate the micro and macro choices along the change is essential to maintain the change’s momentum. Most people will come along once they understand the “why” and if they feel they had some voice in the “what, how, or when.” We also need to make it ok for people to opt out. As Jim Collins says in the book Good to Great, it is important to get the right people on the bus, the wrong people off the bus, and the right people in the right seats. It’s ok if someone can’t get on board with the change. However that also means choosing to get off the bus and finding a new destination.

80-100% of change initiatives are dependent on people working in a new way. How quickly the change was adopted, how many employees are using the new solution, and how well employees are performing in the new model are tangible ROI change measures. If we want to win our team’s hearts and minds, we must listen to their thoughts and speak in their language. Desire may sound squishy but it is a key part of a change plan. Without desire, our investment in knowledge and ability won’t reap rewards. Giving employees a voice, focusing on the WIIFM, and acknowledging individual’s choices are key elements in building desire and in making change sustainable.

 

 

The Tears and Fears of Change

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One of my favorite 80’s songs is “Change” by Tears for Fears. In the song Curt and Roland lament, “I did not have the time. I did not have the nerve. To ask you how you feel. Is this what you deserve?” When I hear this stanza, it makes me think of how well intended change initiatives often unfold. John Kotter’s research on organizational change found that 70 percent of transformational change initiatives fail (Harvard Business Review, 1995). The Towers Watson 2013 Change and Communication ROI Survey shows that only 25% of change initiatives achieve long term success.  Most of us can recall a recent change initiative at work that fell short of its initial promise. So why do we keep our needle in the same groove when we know it isn’t working? There are a number of effective change models and frameworks that outline the critical steps in a change process.  Where we often forget to focus is on the change preparation. What do we need to do before kicking off an organizational change?

Take the time and have the nerve. In Jim Collin’s book Good to Great he talks about how great companies get the right people in the right seats on the bus.  I couldn’t agree more. But before your change bus embarks on a new initiative ask the passengers if they have the time to take on the project. The “right people” are often the same people we ask to do everything.  How can this specific project take precedence over their other objectives? Why should it be their main focus? What will impact their pay and incentives — this initiative or their day job? If we don’t ask and evaluate these questions we can quickly steer the change off course before it leaves the parking lot. A real bus makes stops and lets people on and off. Before launching a change how can we give people permission to get on and off the project at different stages?  It take guts to say, I would love to help kick off the project but my lack of attention to detail and work demands will make me less effective in the next phase of the project. But imagine the impact we could have if we gave individuals that license.  Lack of time, passion, and commitment are common road bumps- or roadblocks- on the change path. Before hitting the gas, evaluate your team and their commitments carefully.

Ask how people feel and what results we deserve. Communication is a staple step in all change models. Understanding why change is needed is a critical element in changing behavior.  Unfortunately too many change communication plans seem pre-recorded, telling employees why a change is needed once the destination has been determined. What if instead we invite employees into our recording studio to help us lay down the track?  Asking for employee’s voices before decisions are finalized is powerful and insightful. It helps us hear both what they know and how they feel.  Before we invest time and resources in a change, it is critical to invest in listening to our teams.  What do they love about the current state? What do they hate? What do they wish for? What are they worried about? Understanding the emotional current state can provide invaluable insights on how to design the future state. While you’re having these discussions, take a deep breath and ask, “So what results do we deserve?” Be honest with yourself and encourage your employees to be honest with you. Have you underfunded or under resourced the project? If so, share the project timeline and ask what risks they see and what recommendations they have. Have you responded to the latest employee engagement feedback? If not, revisit the feedback with your employees and understand what they are looking for from you.  Leaders need follower-ship to make change stick. Have you examined other factors- internal or external- that are competing for airspace with this change?  Engage your employees in brainstorming how, given this reality, the change can be effective.

Change is hard work- and even harder if we don’t take the time to prepare effectively for it. So take some advice from Tears for Fears and take the time, have the nerve, and understand how people feel so you can move the needle and make change stick in your organization.